Lookin' Good Targeted skin care for all ages Your skin-care regimen needs to change as you get older. Those in their 20s, 30s, 40s or 50s have specialized needs to ensure skin looks and feels its best. Advances in technology and science have made it easier than ever for everyone to have beautiful skin. However, the abundance of options can make it difficult to navigate your way to a glowing complexion. If you know your skin, you can find the perfect skincare regimen to accommodate its needs, but don't forget that your skin will change greatly depending on your age. Read below for skin-care tips for your 20s, 30s, 40s, 50s, or beyond. "It used to be that advanced skin-care systems were hard to find and very expensive. Today, effective anti-aging skin-care regimens are more accessible and less costly. As a result, we are seeing women of all ages using anti-aging products whether they are looking to prevent future damage in their 20s or repair aging skin later in life," said Dr. Judith Hellman, a New York-based dermatologist. "I recommend Altaire to my clients who are looking to find an upscale beauty regimen that will help maintain beautiful skin at any age. It was developed in Paris by an established high-end beauty company and is available at BJ's Wholesale Club - making it both affordable and accessible." 20s Twenty-somethings generally have supple skin with ample collagen. But emotional changes caused by stress can create skin problems like breakouts, which may still occur regularly due to high levels of oil in the skin. While women don't outwardly need a lot of anti-aging products at this age, it is a good time to begin a daily routine. Make sure to keep pores clean by using a daily cleansing lotion and toner. Try Altaire's Cream Cleanser to soften and remove dead skin cells, followed by the Firming Facial Toner, which kills bacteria and free radicals with white lily to invigorate the skin. 30s Most women start to experience the initial signs of aging during their 30s. Those who spent years baking in the sun will begin to see the consequences as fine expression lines appear around the mouth and eyes, and overall coloring becomes slightly uneven. These changes are partially due to a loss of moisture, which can be combated by adding night cream to your skincare routine. At this age, it is also recommended that a beauty regimen have moisturizing anti-aging technology that will heal damaged skin. One option is Altaire's Repairing Night Cream, which includes sunflower seed extract and soluble collagen that energizes skin and smoothes away fine lines. 40s In your 40s, expression lines appear around the mouth and eyes, adding "character" to a person's face as elasticity and moisture decreases. At the same time, collagen breaks down making skin much more fragile, so it is important to find a skin regimen that is specifically catered to your skin type. In addition to using cleansing lotions and night creams, eye creams are key to keeping the dreaded crow's feet at bay. Try Altaire's Time Fighting Eye Contour Cream, replete with nourishing plant extracts and cucumber to prevent and diminish the appearance of dark circles, fine lines and puffiness while hydrating the delicate eye area. 50+ By the time most women reach their 50s, they will have mature skin that should be treated with extra love and care. Since natural oils in the skin have decreased, fine lines and wrinkles will be most noticeable or prominent along the mouth and forehead. The skin around the neck may also begin to droop, as will eyelids. To counter these problems, it's time to bring out the full anti-aging arsenal, complete with day and night moisturizers, eye cream, and anti-aging serums like Altaire's Ageless Firming Serum, which restores skin's radiance and protects it against toxins and stress. This serum is formulated with vitamin E to boost collagen and minimize lines. All of the skin-care products mentioned incorporate vitamins A, B5, C, E, and vegetable DNA to stimulate the renewal of young skin cells and help women's skin restore its youthful look no matter what her age. They are sold exclusively at BJ's Wholesale Club. Visit www.altaireparis.com for more information.