New creative outlet for designer Ellen Eichel began her artistic career by creating intricate detailed imagery on silk. This expertise transformed into a career designing hand-painted couture clothing. Eichel worked alone before forming a business with her daughter-in-law Dianne and the two founded E.D.E. Studio in 1997. After 10 years of the intense work of silk painting, both were looking for a new creative focus for E.D.E. Driven by the quest to discover a new outlet for their creativity, a previously purchased piece of suede became the start of a new product: an amazing shoulder bag. Creating handbags provided the complete sense of artistic freedom they had been searching for, and the focus of the company quickly switched from clothing to bags. To learn more about the collection, visit www.edestudio.com.